The Colgate-Palmolive Company (CL) looks set to record strong growth, given its successful product innovations and restructuring initiatives. Emerging markets remain a key driver for future growth, and the company is spending heavily on marketing and advertisement to edge out competitors in these regions. Bidness Etc rates the stock a buy, but recommends that investors wait for dips, given the company’s high current valuation. In this piece, we will explore why the stock deserves that rating, and discuss possible triggers investors should keep an eye out for.
Introduction
Colgate is classified in the US Household Products Industry. It is one of the largest players in the global household products industry, contributing 7.3%* to total worldwide revenues. Its primary competitors include The Procter & Gamble Company (PG), Kimberly-Clark Corporation (KMB) and The Clorox Company (CLX).
